2) Everyone else is an expert
There is a difference between using social media and making it work for your organization. In not about tweeting or posting, it is about building a plan that includes both strategy and tactic. Most folks I talk to would rather get into the weeds and talk about tactics such as, “ I think we should post six times a day” rather than “our goal in using social media is …, we will achieve our goals by implementing X, Y, and Z.” Two different approaches that will yield different results.
Being an expert isn’t about tweeting or posting on Facebook, it is about knowing how and when to implement. There’s a difference in any social media presence when someone behind the team is a strategist versus practitioner. A strategist asks “why” before evening putting anything out in the socialsphere, the tactical marketer puts it out there and see’s what sticks.
Ultimately it comes down to do you know why your doing social media. To put this in perspective, I default to my token phrase, “ Just because my 16 year old niece is on Facebook, doesn’t make her an expert at Facebook.”