I was reminded how “me” doesn’t work in social media again after reading an article about what really contributes to increases in Twitter followers. Folks who increase their followership generally do three things:
- Have a positive tone. Being nice helps on social media.
- Sharing content that is relevant, informative, and interesting. It’s not about you.
- Engaged and Interactive with other followers. Sharing is caring.
If you think about this in your face-to-face life, none of the above is surprising. If you always talk about yourself, what you are doing, how amazing you are, no one will stick around long. Think about networking events, Chatty Kathy is going on and on about her amazing abilities and all I keep thinking is, “ Where’s the escape route?”
Don’t be a ‘meinformer.’
Don’t forget the social media is about social connections, not about broadcasting your news. There is a right and wrong way to share your news.
At the end of the day, there is no difference between social norms in person or online. It pays to be a good listener, be kind, and be informative.