Fun Fact Fridays: 15 Interesting Nuggets about Digital
Like many of you folks, I love reading. I especially love reading different articles about how digital media is changing the how we communicate with our audience. DigiDay posted this nugget this morning. Here is an excerpt of the 15 facts:
- 2 billion: Number of online video views for the 76 episodes of Chinese drama “Zhen Huan Zhuan.”
- 72: Number of hours of content that’s uploaded every minute to YouTube. (YouTube)
- 85 percent: Amount of smartphone/tablet owners who use their devices while watching TV at least once during the month (Nielsen)
So what does this mean for communicators and marketers? To me, this is a clear indication that we must produce quality content that people can:
- Share while multitasking.
- Want to talk about.
Easy tasks right? I think the above is if you take the position like Hubspot, the inbound marketing company, in which all project answer this question, S.F.T.C.
Solve For the Customer.
03/29/2013 in Communications
Tagged advertising, blogging, content, content marketing, content strategy, digital, fun fact fridays, marketing, tablet devices, television, TV, YouTube
Communication folks often evaluate who is their best audience/channel for projects. Who’s the target? Primary? Secondary? But more times than not, we forget to add the biggest audience we have in our corner: our employees.
I recently chatted with AMA’s Marketing News reporter, Christine Birkner about the importance of using employees in rebranding.
AMA Marketing News
Leverage employees is key to winning the messaging battle.It is your ace in your hand because employees are vested in telling their story. Financially anyhow.
If your frontline folks don’t know what the key messages are, you are losing the game. Period.
After a several meetings today, I came across this image of Seth Godin that made me smile.
So, here’s the thing: If you are hosting a meeting think about what outcome you want to have occur. Think about the experience and what folks will walk away with. If you are just regurgitating what you sent in an email then stop what your doing. As a communicator, I painstaking think about how I communicate and what results should come of my meetings. Wish other folks would do the same.