Communication folks often evaluate who is their best audience/channel for projects. Who’s the target? Primary? Secondary? But more times than not, we forget to add the biggest audience we have in our corner: our employees.
I recently chatted with AMA’s Marketing News reporter, Christine Birkner about the importance of using employees in rebranding.
Leverage employees is key to winning the messaging battle.It is your ace in your hand because employees are vested in telling their story. Financially anyhow.
If your frontline folks don’t know what the key messages are, you are losing the game. Period.