Your Number One Asset in Branding

Communication folks  often evaluate who is their best audience/channel for  projects. Who’s the target? Primary? Secondary? But more times than not, we forget to add the biggest audience we have in our corner: our employees.

I recently chatted with AMA’s Marketing News reporter, Christine Birkner about the importance of using employees in rebranding.

AMA Marketing News

AMA Marketing News

Leverage employees is key to winning the messaging battle.It is your ace in your hand because employees are vested in telling their story. Financially anyhow.

If your frontline folks don’t know what the key messages are, you are losing the game. Period.


2 responses to “Your Number One Asset in Branding

  1. Pretty nice post. I just stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

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