Like many of you folks, I love reading. I especially love reading different articles about how digital media is changing the how we communicate with our audience. DigiDay posted this nugget this morning. Here is an excerpt of the 15 facts:
- 2 billion: Number of online video views for the 76 episodes of Chinese drama “Zhen Huan Zhuan.”
- 72: Number of hours of content that’s uploaded every minute to YouTube. (YouTube)
- 85 percent: Amount of smartphone/tablet owners who use their devices while watching TV at least once during the month (Nielsen)
So what does this mean for communicators and marketers? To me, this is a clear indication that we must produce quality content that people can:
- Share while multitasking.
- Want to talk about.
Easy tasks right? I think the above is if you take the position like Hubspot, the inbound marketing company, in which all project answer this question, S.F.T.C.
Solve For the Customer.