Written by guest blogger, Wendy Parish
Increasingly, social media marketers are responsible for curating content for blogs, social media accounts, and other digital mediums. This can be an overwhelming task without some help. Utilizing one of the many online tools available for content curation certainly lessens the pressure of finding content on your own. If you are looking for an easy way to curate web content for your marketing campaign, try one of these eight easy ways.
Pocket, as its name suggests, is the virtual equivalent of putting something in your pocket for later. With just the click of a button, Pocket saves a digital item or article for later viewing on your phone, tablet or computer. You don’t even need an internet connection.
Not just a place to find recipes and DIY project, the virtual bulletin board Pinterest is a great way to find content and an even better way to organize it. Just be careful while you are combing the pages to not get sucked into a funny meme board and lose your way.
If you are looking for full article content to supplement your original content, services like Family Features can help. They offer both automated solutions and a la carte options for your blog or website. They also offer Spanish language translation if you have Spanish speaking readers.
Pearltrees is a place to collect and organize online content in a natural way. Just like the name suggests, Pearltrees allows users to organize online data into “trees” in a similar way to Pinterest’s boards. Users can invite others to collaborate on a tree or users can split the tree into sections to share.
Stumbleupon is a service that recommends pages based on your interests. You can thumbs up or thumbs down to content Stumbleupon suggests. Users can also bookmark and curate favorites. Many sites across the web have a “Stumble It” button for users to bookmark content. Stumbleupon learns from bookmarks to make better suggestions for content.
Twitter may surprise you as a mention on this list, but with certain features it can be a great curation tool. Plus, you are probably already using Twitter anyway. You can use the “favorites” features to save worthwhile tweets or tweets you want to read later. You can also build Twitter lists of related accounts which is a curation tool on its own.
Can’t remember which social network you found that article or video you wanted to use for a blog? With Faveous, you can collect all those favorite items in one place across social platforms. Faveous automatically saves any of your likes, tweets, favorites, etc. into one place for easier viewing later. For example, if you find an article on your mobile phone, but don’t want to read it on the small screen, you can later log onto Faveous to read it on your computer’s larger screen.
8 ) Paper.li
Paper.li allows you to create your own online newspaper by curating articles and content from your favorite sites. It’s an excellent way to share a large amount of content in one place and a unique way to present it.
Original article appeared on Social Media Strategies Summit blog.
Wendy Parish is a communication consultant and owner of Wendy Parish Consulting. She helps clients get the word out in a variety of mediums. You can find her writing smeared all over the internet at a variety of sites including Marketing Dive, DIY Insanity, and of course her tweets @ParishWendy. Her career has taken her to the U.K. and all over the U.S, but she now resides in Iowa and couldn’t be happier.