The Most Underused Social Media Platform
Reading about the upcoming 2014 content marketing trends from Crazy Egg’s blog, I was reminded how SlideShare is still underused by most social media marketers. It still surprising how often this fantastic tool gets overlooked.
Last year I spoke with PR Week’s Tanya Lewis about the use of SlideShare and PR. If you don’t know what Slideshare is, it is the world’s largest community for sharing presentations. With 60 million monthly visitors and and 120 million page views it is one of the top 150 sites on the Internet. Who doesn’t need more views to their website or content?
I am a huge proponent of SlideShare. For any marketer or public relations professional looking for ways to build their client expertise you shouldn’t look any further. Seriously. Who doesn’t have a Powerpoint to share? How many of you have client looking to you to create content? Here is a chance to repurpose and reuse good content.
Here is my personal example using SlideShare, back in November, I had the opportunity to present to a regional PRSA conference.
Now, when I presented there was about 50 plus folks in the room. Not bad right? But, when I posted my presentation to SlideShare a few things happen:
1) More exposure. Since posting to SlideShare, the presentation has been viewed more than 600 times. Not trending on SlideShare, but definitely worth the investment of increasing my reach by 9X.
2) Someone from the presentation also blogged about it. Bonus! He blogged on Vocus corporate blog and linked to the SlideShare posting. This was a key driver of viewers to my SlideShare presentation. Bonus: a reporter from my local market also covered the story too. Love it.
3) Increased credibility. Amazing when you can share your ideas and thoughts, folks seek you out for advice and expertise. Building expertise through showing your work. Huzzah, what every PR person wants for their client: ability to leverage their expertise and get noticed.
Final thought: You or your client already have some pretty decent presentation that are probably worth sharing. Why not give it a shot?