Earlier this week I published my full seven ugly truth about content marketing on Oracles|Eloqua blog, It All About Revenue.
I outline some of the experiences I have seen recently, but also would add the concept of content marketing is not new. In 2006, when I worked in financial service, we were creating “thought leadership” pieces for clients in our monthly newsletter. Those pieces were mainly about the “customer experience.” At the time the banking industry, specifically personal banking, was going through somewhat of a revolution. Consumers wanted more from their bank. Banks both large and small were grappling how to offer value adds in a commodity marketplace.
The same holds true then as it does today, create content that your market needs. More importantly, create content that teaches your customers something new and they will thank you. Your customers will thank you with their business.