Rachel Metscher in the News

Below is a listing of articles and interviews I have done on a variety of topics from corporate branding to social media.

2015

Olson Insight, Are You an Adaptive Leader

Olson Insight, Is it Time to Hug Your Social Haters

Brand Quarterly, To Native or Not to Native, That is the Question


2014

Oracle|Eloqua, Seven Ugly Truth About Content Marketing

Brand Quarterly, How To Use Storytelling In Your Content Marketing Program

Linkedin contribution, Why Content Marketing and Storytelling are like Peanut Butter and Jelly

Digital Doughnut, Starting a Blog? Avoid these Six Mistakes


2013

 American Marketing Association,10 Questions You Shouldn’t Ask About Social Media

PR Newswire, The Q&A Team: How to Connect on a Higher Level (Quoted)

Social Media Today, Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand

Brand Quarterly, Storytelling is the New Black 

Enrollment Management Report, Implement A Success Social Media Strategy

Social Media Today, Fun Fact Fridays: 16 Ways to Be a Better Storyteller

Marketing Profs, Ensure That Strategy, not Tactics, Drive Your Social Media

Digital Doughnut, 8 Tips to Humanize Your Brand through Social Media

Digital Doughnut, Five Tips to Running an Internal Social Media Workshop

Enrollment Management Report, Best Practices to Entice New Prospects (Quoted)

Digital Doughnut, The Most Underrated Social Media Platform: Slideshare

PR Week, SlideShare Pro eases the pain of sharing presentations (Interview)

American Marketing Association’s Marketing News, Group Project (Internal Branding, quoted)


2012

Dear Gracie: PR Pros on Their Most Important Career Lessons (Quote)(Link)

How Storytelling Is (Or Should Be) the Centerpiece of PR(Link)

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